Selling Digital Products Online

Webinars – eBooks – apps – software tools – it seems like the online world is going crazy promoting digital products. With the availability of platforms for the sale and distribution of these products, this has opened up new opportunities for many – perhaps you are also one of those people who want to be successful in selling digital products online.

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Google Webmaster Hangouts 9-7-2018

Ads Above The Fold Could Cause Negative Ranking Impact

If your website design utilizes whitespace above the fold (that pushes down your content) you will not be penalized by Google.  The biggest issues to look out for above the fold are aggressive advertisements. This causes a UX issue that leads the visitor to believe the content they were looking for is not on the page.

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Google Webmaster Hangouts 8-21-2018

Q&A Content Works Best Wherever It Suits Your Goals

Don’t stress over the idea that your Q&A content exists at the bottom of a topical page VS one long Q&A page.  If your goal is user experience the bottom of the page may work best.  However, if your goal is to test for featured snippet rankings a single page may work better.  Make your goals the primary directive (with user experience in mind, of course)

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The Ultimate Guide to Google’s Search Quality Guidelines (Part 1)

This is the first post in a series that will examine and make the most important aspects of Google’s new Search Quality Guidelines easy to understand.  When my co-author, Katie Byrd, and I set out to create our ultimate guide, the first question we asked was “what’s the point?” Everyone (and their brother!) has rehashed the instructions Google provides to their search quality evaluators.

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