June 15, 2018
If you’re using structured data to show ratings in the SERPs, don’t use them generically. The rating should reflect the primary topic of the page. John shares this example:
June 12, 2018
John mentions that Google is measuring page speed relatively. If one site is takes “multiple minutes” to load it reasonable to assume that this is not normal compared to other sites. In regards to mobile speed specifically, through Chrome, Google can see exactly what users see. Manipulating scripts to make the site look faster to Google bots isn’t worth the effort. The true user experience tells them more.
June 12, 2018
In our continuing series on ecomm SEO (see here for the first installment if you have missed it), last time we introduced the topic of getting your site ready, specific things that should be done, before you actually start taking customers. In today’s installment, we continue (and finish) this area by discussing your visual assets (images and videos) as well as what needs doing to get your product page information whipped into shape.
June 5, 2018
OK, so you have this new SEO client, and you have a pretty good idea of the kinds of things you are going to have to tackle in order to get their SEO rankings where they need to be.
May 30, 2018
What is GDPR compliance, and how does it affect you? This article will not only answer these questions, but also provide a quick 5 point GDPR checklist.
May 22, 2018
Here at Posirank, we literally have hundreds of people involved in our backend operations, involved with all the various minutiae of putting together and executing on various types of SEO campaigns. As VP of Operations here, it keeps me busy! But, over the years, I have identified who my key staff are, and I set up staff 1-1 meetings with each of them, short reviews that last 15-30 minutes each, with each of them, every other Friday.
May 21, 2018
There’s been a lot of talk about Meta description length in 2018. First it was lengthened, then shortened, and now we “should not be aiming for a specific number. Meta descriptions are dynamic and can change daily or by device. Make sure that your description is short and to the point. You should aim for the users to understand what your page is about.
May 15, 2018
In previous posts in this ongoing series on Local SEO, I have examined many aspects of search engine optimization for local businesses, ranging from an overview of ranking factors to taking a close look at the Google 3 Pack.
May 8, 2018
To recap our series so far, we introduced the topic of SEO for ecommerce sites and suggested some ways to improve your rankings by enhancing the overall reputation of your ecomm site. Last time, we talked about some specific priorities relative to moving your site visitors from a casual visitor to “sold”.
May 4, 2018
A hangouts member mentioned that they had published a new piece of content that ranked very quickly. Then a day or two later it had completely disappeared. While John notes that this may be a bit of an “extreme” case that it’s still “completely normal.” You should expect to see these kinds of ranking fluctuations. This is particularly common with newly published content. Google makes what amounts to a “guesstimate” of where that content should rank. Sometimes this guesstimate is dramatically incorrect, sometimes just a bit.