Google Webmaster Hangouts 3-9-2018

Major Design / Page Changes Can Take Google Many Months to Re-Evaluate & Rank

If you make significant design changes or remove many pages you should expect Google to take a long time to re-evaluate the site.  Google needs to re-calculate all of the signals pointing to your site as well as your content.

• • •

Google Webmaster Hangouts 2-23-2018

Hidden Content Will Be Given Full Weight in Mobile-First Index

Hiding content for user experience purposes on a mobile site is common practice.  Google will honor this content and give it full weight.  However, what’s to stop people from abusing this?  John Mueller says that they have algorithms to detect this issue and they will ignore it.  It’s not a “new” issue.  Sites that doe this accidentally won’t be harmed by it and sites that do this intentionally won’t see benefits.

• • •

Google Webmaster Hangouts 2-20-2018

Google Will Re-Process Your Site on a Per URL Basis

Have you seen a dip in rankings due to a manual penalty?  Once you’ve made changes to your site to bring it back into compliance it may take a while to get those rankings back.  Google will re-evaluate your site on a per URL basis.  If you have a site with many pages this process may take a long time.

• • •

Google Webmaster Hangouts 2-1-2018

Ideally Your Sitemap File Name Should Remain The Same

If you run a site with inventory that changes often you may be creating new sitemap files often (even daily).  If you can you should aim to use the same sitemap file name as opposed to one with an appended date.  This makes it easier for G to keep up with your changes.

• • •
1 2 3 6