Google Webmaster Hangouts 6-26-2018

No Plan to Utilize the Indexing API Outside of Job Postings – For Now

The indexing API works specifically with Jobs schema markup.  Job postings change rapidly. Large jobs sites will now have much more accurate results in the search index because of this new tech. As of right now there is no plans for this new API to be used outside of the jobs market.

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How to Respond to Negative Reviews on Google & the Importance of Google Reviews

Introduction

As readers of my ongoing series about local SEO already know, obtaining Google reviews from customers has always been a worthwhile endeavor for businesses. These days, getting reviews and managing them are more important than ever. But what happens when you inevitably get a negative review? Does your business know how to respond to negative reviews on Google? If not, have no fear…read on to learn how to respond to negative reviews and improve your business’s reputation in the process.

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Google Webmaster Hangouts 6-1-2018

Page Speed Is Measured From “Reasonably Fast to Really Slow”

John mentions that Google is measuring page speed relatively.  If one site is takes “multiple minutes” to load it reasonable to assume that this is not normal compared to other sites.  In regards to mobile speed specifically, through Chrome, Google can see exactly what users see.  Manipulating scripts to make the site look faster to Google bots isn’t worth the effort.  The true user experience tells them more.

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eComm SEO: Getting Your Site Ready – Round 2

In our continuing series on ecomm SEO (see here for the first installment if you have missed it), last time we introduced the topic of getting your site ready, specific things that should be done, before you actually start taking customers. In today’s installment, we continue (and finish) this area by discussing your visual assets (images and videos) as well as what needs doing to get your product page information whipped into shape.

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SEO Clients Taking Too Much of Your Time? 4 Simple Things You Can Do

Here at Posirank, we literally have hundreds of people involved in our backend operations, involved with all the various minutiae of putting together and executing on various types of SEO campaigns. As VP of Operations here, it keeps me busy! But, over the years, I have identified who my key staff are, and I set up staff 1-1 meetings with each of them, short reviews that last 15-30 minutes each, with each of them, every other Friday.

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Google Webmaster Hangouts 5-15-2018

Don’t Target a Specific Meta Description Length

There’s been a lot of talk about Meta description length in 2018.  First it was lengthened, then shortened, and now we “should not be aiming for a specific number.  Meta descriptions are dynamic and can change daily or by device. Make sure that your description is short and to the point.  You should aim for the users to understand what your page is about.

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