August 16, 2018
This is the first post in a series that will examine and make the most important aspects of Google’s new Search Quality Guidelines easy to understand. When my co-author, Katie Byrd, and I set out to create our ultimate guide, the first question we asked was “what’s the point?” Everyone (and their brother!) has rehashed the instructions Google provides to their search quality evaluators.
August 6, 2018
Today, we’re excited to talk about one of our clients that manages a major site in the commercial real estate niche – specifically, operating a portal for those looking to be tenants.
July 31, 2018
Today we present Part 2 of our Local SEO checklist, which will help you optimize your local business site to help improve your visibility in Google, increase your search engine rankings, and generate more visitors. Be sure to check out Part 1, where you can read about the importance of on-site SEO and where you will find the first 5 points of our 10 point checklist.
July 25, 2018
Can potential customers find your business online? If you are a local business (or you a marketing agency serving local businesses), local SEO can be a challenge. But fear not…our 10 point local SEO checklist will help you effectively optimize your business’s online presence.
July 18, 2018
With this post, we introduce a new writer to the Posirank.com blog – Joseph Bradford. Joe is one of our “aces in the hole,” so-to-speak, and is our in-house, staff go-to guy who exclusively handles all of our incoming reputation management service orders. In this post, he speaks directly from his area of expertise in RM in a very understandable way. If you manage sites for others or just your own site, you need to stay on top of your (or your clients) online reputation. . . . Rob Andrews, VP Operations, Posirank.com.
July 1, 2018
The indexing API works specifically with Jobs schema markup. Job postings change rapidly. Large jobs sites will now have much more accurate results in the search index because of this new tech. As of right now there is no plans for this new API to be used outside of the jobs market.
June 27, 2018
As readers of my ongoing series about local SEO already know, obtaining Google reviews from customers has always been a worthwhile endeavor for businesses. These days, getting reviews and managing them are more important than ever. But what happens when you inevitably get a negative review? Does your business know how to respond to negative reviews on Google? If not, have no fear…read on to learn how to respond to negative reviews and improve your business’s reputation in the process.
June 19, 2018
If you have (or your client has) a local business with multiple locations, how can you effectively optimize your online presence without suffering duplicate content penalties? This article will clear up any confusion you may have about local SEO for multiple locations, and will offer some simple, concrete strategies to get you started in the right direction.
June 15, 2018
If you’re using structured data to show ratings in the SERPs, don’t use them generically. The rating should reflect the primary topic of the page. John shares this example:
June 12, 2018
John mentions that Google is measuring page speed relatively. If one site is takes “multiple minutes” to load it reasonable to assume that this is not normal compared to other sites. In regards to mobile speed specifically, through Chrome, Google can see exactly what users see. Manipulating scripts to make the site look faster to Google bots isn’t worth the effort. The true user experience tells them more.