September 18, 2018
In our continuing series on ecomm SEO (see here for the first installment if you have missed it), last time we covered issues specific to optimization of images and getting your product page detail fine-tuned.
September 14, 2018
If your website design utilizes whitespace above the fold (that pushes down your content) you will not be penalized by Google. The biggest issues to look out for above the fold are aggressive advertisements. This causes a UX issue that leads the visitor to believe the content they were looking for is not on the page.
September 4, 2018
Earlier this month, Google’s Danny Sullivan confirmed that a new Google broad core algorithm update was rolled out.
August 30, 2018
The first post in our Ultimate Guide to Google’s Search Quality Guidelines covered the basics of the Search Quality Guidelines. In Part 2, Dustin and I are taking a deep dive into the methods you can use to establish Expertise, Authoritativeness and Trustworthiness (E-A-T) in your main content.
August 27, 2018
Don’t stress over the idea that your Q&A content exists at the bottom of a topical page VS one long Q&A page. If your goal is user experience the bottom of the page may work best. However, if your goal is to test for featured snippet rankings a single page may work better. Make your goals the primary directive (with user experience in mind, of course)
August 16, 2018
This is the first post in a series that will examine and make the most important aspects of Google’s new Search Quality Guidelines easy to understand. When my co-author, Katie Byrd, and I set out to create our ultimate guide, the first question we asked was “what’s the point?” Everyone (and their brother!) has rehashed the instructions Google provides to their search quality evaluators.
August 6, 2018
Today, we’re excited to talk about one of our clients that manages a major site in the commercial real estate niche – specifically, operating a portal for those looking to be tenants.
July 31, 2018
Today we present Part 2 of our Local SEO checklist, which will help you optimize your local business site to help improve your visibility in Google, increase your search engine rankings, and generate more visitors. Be sure to check out Part 1, where you can read about the importance of on-site SEO and where you will find the first 5 points of our 10 point checklist.
July 25, 2018
Can potential customers find your business online? If you are a local business (or you a marketing agency serving local businesses), local SEO can be a challenge. But fear not…our 10 point local SEO checklist will help you effectively optimize your business’s online presence.
July 18, 2018
With this post, we introduce a new writer to the Posirank.com blog – Joseph Bradford. Joe is one of our “aces in the hole,” so-to-speak, and is our in-house, staff go-to guy who exclusively handles all of our incoming reputation management service orders. In this post, he speaks directly from his area of expertise in RM in a very understandable way. If you manage sites for others or just your own site, you need to stay on top of your (or your clients) online reputation. . . . Rob Andrews, VP Operations, Posirank.com.