Google Webmaster Hangouts 9-7-2018

Ads Above The Fold Could Cause Negative Ranking Impact

If your website design utilizes whitespace above the fold (that pushes down your content) you will not be penalized by Google.  The biggest issues to look out for above the fold are aggressive advertisements. This causes a UX issue that leads the visitor to believe the content they were looking for is not on the page.

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Google Webmaster Hangouts 8-21-2018

Q&A Content Works Best Wherever It Suits Your Goals

Don’t stress over the idea that your Q&A content exists at the bottom of a topical page VS one long Q&A page.  If your goal is user experience the bottom of the page may work best.  However, if your goal is to test for featured snippet rankings a single page may work better.  Make your goals the primary directive (with user experience in mind, of course)

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The Ultimate Guide to Google’s Search Quality Guidelines (Part 1)

This is the first post in a series that will examine and make the most important aspects of Google’s new Search Quality Guidelines easy to understand.  When my co-author, Katie Byrd, and I set out to create our ultimate guide, the first question we asked was “what’s the point?” Everyone (and their brother!) has rehashed the instructions Google provides to their search quality evaluators.

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Local SEO Checklist – A 10 Point Plan for New or Existing Websites (Part 2 of 2)

Today we present Part 2 of our Local SEO checklist, which will help you optimize your local business site to help improve your visibility in Google, increase your search engine rankings, and generate more visitors. Be sure to check out Part 1, where you can read about the importance of on-site SEO and where you will find the first 5 points of our 10 point checklist.

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Reputation Management In 2018: Managing Your Online Reputation Isn’t Easy

With this post, we introduce a new writer to the Posirank.com blog – Joseph Bradford. Joe is one of our “aces in the hole,” so-to-speak, and is our in-house, staff go-to guy who exclusively handles all of our incoming reputation management service orders. In this post, he speaks directly from his area of expertise in RM in a very understandable way. If you manage sites for others or just your own site, you need to stay on top of your (or your clients) online reputation. . . . Rob Andrews, VP Operations, Posirank.com.

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