SEO Reseller and White Label SEO Services
When it comes to providing clients with maximum value, search engine optimization (SEO) services pair perfectly with digital marketing and website creation. Unfortunately, though, SEO requires a completely different skillset to execute than digital marketing. The good news for overworked digital marketing companies that want to expand their services is that SEO reselling through white label SEO services like Posirank are always here to help.
What Is SEO Reselling?
Before even mentioning the ways that SEO resellers can save marketing companies money, it's worth defining some terms. Even within the marketing world, there's some confusion surrounding SEO services and how they work. In simple terms, SEO reselling is the process of obtaining clients interested in SEO services, then contracting those services through a third-party white label SEO service.
What Is White Label SEO?
White label SEO involves providing resellers with a full range of SEO services that can be easily branded to make the reseller appear to be the sole service provider. This process may sound a little bit convoluted, but it's not. The white label SEO company provides services, and the SEO reseller sells them as their own. It's as simple as that. In many cases, the end client doesn't even know the white label SEO agency exists, but don't worry - the people writing the content, building the backlinks, and providing the other essential services through the reseller still get paid.
Available Services
White label SEO agencies vary substantially in terms of what kinds of services they can provide. Posirank offers a full suite of services, including:
- Keyword research to help clients uncover what words and phrases their customers are searching for
- On-page optimization of metadata, images, and page structures in addition to the inclusion of keywords and phrases to ensure that clients' pages are algorithm-friendly
- Onsite content development to create unique, valuable, keyword-optimized content to drive traffic and maximize the effectiveness of on-page SEO techniques
- Organic link creation to lend the client's site credibility and authority
- Keyword tracking to find out how the clients' chosen keywords are performing and make adjustments as necessary based on the results
- Site audits to identify areas that need improvement
With this type of arrangement, the white label SEO agency typically offers a private non-compete agreement that precludes contact with end clients. So, the white label SEO agency does the work behind the scenes, while the reseller, often another digital marketing company, rebrands the content, services, and reports and offers them to end clients as their own.
So Is It Worth Becoming an SEO Reseller?
It doesn't matter whether digital marketing agencies are just getting off the ground, or they've been around for a while. Becoming an SEO reseller is a great way for anyone in the industry to offer additional services to clients without having to hire new teams of experts or invest in added infrastructure, tools, or training. All it takes to make a good profit is finding an SEO reseller that offers competitive prices, then marking them up slightly to clients to create a profit margin.
Can't Marketing Companies Just Develop Custom SEO Solutions In-House?
Unless a company has been in business for years, has a well-established customer base, and can afford to maintain an entire team of SEO specialists, SEO reselling isn't just more profitable than handling optimization in-house. It's the only option for smaller marketing firms or entrepreneurs that are just getting started.
This may sound counterintuitive since obviously, white label SEO companies charge for their services. Some entrepreneurs like to believe that taking a do-it-yourself approach to every aspect of running a business is the best way to protect their bottom lines, but that's almost always a mistake. Creating in-house SEO solutions can lead to all kinds of potentially expensive problems, including:
- Unnecessary mistakes that would never be made by more experienced SEO experts
- Slower time to market as newcomers to SEO must go through the troubleshooting process and increase learning curves outside of their core competencies
- Money spent on developing solutions that already exist and can be easily accessed by white label SEO companies
- A lack of expertise and resources that could provide more focused solutions
- An inability to keep up with rapidly changing search algorithms and industry standards
The bottom line here is that developing SEO solutions from scratch takes not just time but also both human resources and financial capital. Creating a custom solution in-house can quickly create compounding expenses as new tools need to be purchased, new skills learned, and new employees or consultants brought in to help with developing a full SEO program.
Even people who could feasibly learn the basics of SEO and build their own functional custom programs for clients will wind up losing money in the long run. Instead of focusing on more important and relevant things like finding and converting leads and running stellar marketing campaigns, entrepreneurs will get bogged down in all of the architectural, design, building, and testing needs of developing an SEO program from scratch. Plus, cutting corners on any of these essential steps will only create additional deployment delays, wasting even more time and money.
Why Working With a White Label SEO Service Is Always Better
White label SEO services offer maximum value for the money. There's no need to invest in complex infrastructure or technology, nor do marketing agencies need to hire new staff members with different core competencies. Instead, they can offer new or existing customers a full range of services as SEO resellers.
Expanding service offerings is a great way to attract more attention as a marketing company. Customers often expect their digital marketing firms to be able to do it all, from web design to optimization and content creation. That's a tough order, but it's easy to fill with the help of a white label SEO service. Plus, since the marketing agency's own branding can be used, becoming an SEO reseller can also offer a nice reputational boost and an increase in brand recognition.
Additional Benefits of Becoming an SEO Reseller
Breaking into the world of SEO as a newcomer can be prohibitively difficult. Becoming an SEO reseller, on the other hand, is very easy. The simplicity of the whole solution is only one of its advantages, though. The additional benefits of becoming an SEO reseller instead of attempting to offer custom SEO solutions in-house include:
Access to Experts
White label SEO agencies hire only experts in their field. Access to professional services can make a huge difference not just to amateur marketers and teams that lack a dedicated SEO expert but also to those who have already dabbled in SEO but aren't experts, themselves. Because white label SEO companies usually offer a la carte services, marketing firms that want to perform some of their SEO services in-house can still benefit significantly from getting some third-party help. SEO resellers will still get expert advice, help with troubleshooting campaigns, and assistance with those aspects of optimization that are most challenging to complete in-house, even if they don't sign up for comprehensive packages.
Ability to Keep Up With Changing Times
One of the many factors that makes SEO such a complex topic is the fact that Google and other search engines are constantly updating the algorithms used to determine search engine page result (SERP) rankings, and they don't release information about those changes either to the public or to industry insiders. However, white label SEO experts make it their business to keep up with industry news about changing algorithms and make alterations to their own strategies that will help them to stay competitive.
More Reliable Services
Becoming an SEO reseller allows a digital marketing firm to offer customers access to more reliable services. Planning and launching SEO campaigns on behalf of clients without an extensive background in the field won't always produce results. Working with a white label SEO agency means that marketing professionals can always follow up on their promises to customers. Just make sure to work with a company like Posirank that has a reputation for providing industry-leading services and reliable results.
A Greater Range of Options
Marketing agencies that work with white label SEO companies can provide a greater range of services to their customers. It's a great way to upgrade and expand an agency without having to invest a huge amount of capital into infrastructure and staff acquisition. Even digital marketing firms that already offer some basic SEO services will be able to benefit from working with a white label SEO partner who can help them expand into new territories.
Practically Infinite Scalability
For smaller marketing agencies, having a fixed number of employees means only being able to take on so many clients and still provide efficient high-quality services. This limitation makes it difficult to scale up. Becoming an SEO reseller makes it much easier to scale up at least this one aspect of the business. Resellers can take on many clients or just a few, and they can use a full range of white label SEO services or just one. Either way, as the marketing firm that has become an SEO reseller scales up this aspect of its service provision, it can free up money to put into growing other parts of the business.
Fostering Mutual Growth
White label SEO agencies want to attract more clients. SEO resellers need to provide new and existing clients with a wider range of services. The relationship formed between these two business entities can act as an extended sales network, making it possible to foster mutual growth. The white label SEO agency provides a foundation of reliability and expertise, then the SEO resellers build upon that foundation to form new and better client relationships. Everyone wins.
When to Transition to In-House SEO
So far, this article has primarily discussed the benefits of becoming an SEO reseller for entrepreneurs, small businesses, and digital marketing start-ups. What about larger marketing firms that are beginning to develop reputations for themselves in the industry? Some people assume that eventually, they'll have no choice but to transition to using an in-house SEO strategy, but in fact, white label SEO companies offer infinitely scalable services.
Even if it's not strictly necessary, some business owners will still decide to bring more of their operations in-house. The best way to transition away from being an SEO reseller to becoming an SEO agency in its own rite is to expand slowly. Don't just throw away that carefully crafted business relationship. Keep working with a white label SEO company while hiring internal experts gradually.
The best place to start is with generalists who understand a little bit about SEO and are willing to put in the time and effort that it takes to learn about more effective tactics and approaches. Have this expert or small team of experts begin by practicing SEO for the brand, itself, then wait until the results are beginning to pay off in the form of increased search visibility to start offering in-house SEO services to clients.
Remember, even if a marketing firm begins to start transitioning to an in-house model for handling SEO services, Posirank will still be here as a fallback. When newcomers to SEO need to troubleshoot issues, find someone to pick up the slack as the company attracts new clients, or come up with a complex strategy to tackle a difficult problem, having a more experienced white label SEO agency on speed dial can be invaluable.
Choose PosiRank for White Label SEO Services
From small businesses to successful digital marketing firms, all kinds of companies become SEO resellers. Choosing the right partner is the key to making sure this tactic is successful, so don't rush the process.
You can learn everything there is to know about PosiRank and the services we provide online or book a call to speak with a friendly and dedicated company representative. Contact our team today to find out how to use SEO reselling to expand your business and offer a greater range of services to your clients. We're looking forward to growing with you.
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