If you maintain an online company or organization presence, or you have a personal social media presence, you know how hard it can be to truly "stand out" from the crowd - to differentiate yourself from the competition. But one misstep can bring disaster - a loss of search engine rankings, a loss of site visitors and customers.
Online reputation management is all about trying to control what information that people see about you (or your company) when they do internet searches.
Unfortunately, many business owners or organization leaders don't even bother to monitor their reputation until something bad has happened, when negative "stuff" about them is already circulating online. The longer you've waited, the harder it will be for any online reputation management company to restore what you've lost.
In general, online reputation management is easy-to-understand. The goal is to try to suppress (lower) the ranking visibility of any websites that may be showing up for your company or organization - to push them well off the first page, effectively "burying" that link under other links that offer a more positive opinion of your site. By making the negative URL(s) less visible, you reduce its visibility and that will likely mean that fewer people will be negatively impacted by it.
In the not-so-distant past, businesses often relied on word-of-mouth communication to drive in new customers. This was literally the case: one person speaking directly to another to relate their experiences, either good or bad, with a company. A benefit from this is that it was difficult for negative information to circulate as it had to be communicated directly to another person.
But the online world has changed all of that. Thanks to the internet, it is possible for just one person to leave negative reviews and comments about you in multiple places. Some people have been known to set up their own special website just to present the bad news to the wider public.
No matter how hard you may try, at some point your company is going to fail a customer. This negative experience of your company can have a devastating impact on your reputation and bottom-line profitability. Business reputation management services are not an extra, a "luxury" - today they are an essential component of your business or organizational strategy.
And the reality of the world today is that a negative online reputation can impact even individuals. And yes, SEO reputation management principles and tactics will work for individuals as well! Personal social media accounts can suffer from negative comments - that are visible to the public. People can also post "revenge" or "expose" videos online. And compounding the problem is that, once posted online, negative content can be re-posted by others, causing that negative information to be seen by a whole new audience. Online, negative information can go viral in a very short time, and quickly become uncontrollable.
Any time someone is thinking about doing business with you - especially if larger amounts of money will be involved - that prospective customer will be looking online to see what kind of reputation your company has. If they are bombarded with negative comments, reviews or complaints, they will most likely choose someone else to do business with.
What you must do, frankly, is to monitor what the internet world is saying about you/your company, and take action immediately when you see problems developing. You can't survive in the business world today without comprehensive online reputation management services.
According to reputable sources, 59% of all businesses today will encounter a PR crisis at some time in the future, but only 54% have a plan to deal with problems when they develop. Don't let that be you!
Step 1: A Current Snapshot. The Posirank online reputation management service starts with understanding your business and your current challenges. During this phase, we do a lot of data analysis about you and also your competitors. We take a detailed look, for the most competitive keywords that a person might use when searching for your business or organization, at what information is returned by the search engines. This is called your "search profile," and these could be searches on your company/organization name, your personal name or the names of staff, searches for "reviews" or "scams" related to your brand, and the like.
Step 2: Strategy Development. As a result of the initial analysis,we will be able to pinpoint exactly where you have issues with your online reputation. We will identify links/sites that are negative or otherwise bad for your reputation.
We will also look at links/sites that are more positive in their tone, sites that can be pushed up in their rankings, thereby pushing down the rankings of the negative sources.
Moving forward, we will develop a full-featured, 3-month "roadmap" of SEO campaigns that you can order to begin the process of promoting the good links. And if you need, and with your permission we can even place the first month's orders on your behalf.
Step 3: Continuing Communication. Online reputation management services work best when communications occur on an ongoing basis, should you or us have any questions that need answering to complete the roadmap, or if you have questions in the future as your SEO campaigns start to gain traction.
So when you place your order, we will use our internal communications channel (not email) so that you can communicate with us.