Posirank Professionals Are Highly Trusted SEO Consultants

Why Rely on a Professional SEO consultant?

There are two primary reasons why businesses rely on us for SEO consulting. The first is time. Time, or rather the lack of it. Company owners are busy people - and effective SEO work takes time, sometimes lots of it. A consultant, coming along side of you, will handle all of the analysis, planning and campaign fulfillment. This frees up your time to do other things - like actually running your business.

The second reason for relying on a seasoned SEO consultant? Know-how - and again, it's rather the lack of it, on the part of the business owner. As a business owner, your area of expertise is in the products/services that you provide to your customers, not in SEO. We find, not surprisingly, that most folks in business know (at best) the basic concepts and principles of SEO. They are not SEO experts. And why should they be?

Simply put, business owners who lack the time or knowledge of SEO are not good candidates to be a self-service customer. For these customers, their best option is to use our consultation service.

OK, What's Your "Action Plan" Look Like?

While the specifics of our deliverables will depend on your unique situation, typically we will incorporate the following elements into our comprehensive SEO strategy recommendations -

Comprehensive Onboarding Conference - The process begins with speaking with you. At this stage we are listening rather than talking. We know what questions to ask you, and we will, in order to help us understanding more about your site and your business. Tell us about your greatest challenges, setbacks, the competition, past failed attempts - the works. The more you can share with us, the better. We won't go any further in the process until we get a clear picture of the current situation and what needs to happen.

Data-Mining and Analysis - The next phase is on us. You sit back and relax, and our professional SEO consultants will put your website - and your competitors - under our microscope. We'll look at everything, like how your website code is working under-the-hood (or not), content strengths and weaknesses, the total UX (user experience) of your site visitors. We'll also do an analysis of your GSC or other analytics data to pinpoint your traffic sources, overall trends and understand what parts of your site are being visited, which are converting to sales/leads - and which are not.

We don't stop there, however. We also need to see what your competitors are up to. How are they ranking? What is their traffic like? To beat the competition you need to be better than they are, and we give you solid business intel on your competitors to help you make informed strategic decisions.

Reputation Management and Negative Signaling - Part of our work as your professional SEO consultants is to inform you when your website may be sending "negative" signals to search engines such as Google. For example, duplicate content on your site - when you have pages on your site with duplicate content, or pages of content that are duplicating what other sites are saying -is a big negative signal to search engines. They devalue such sites as they deem it a waste of time for visitors to go there (as there is nothing of unique value there that they cannot get somewhere else).

We also do a comprehensive search for any web postings where negative reviews of your business might be showing up. This too is a negative signal, and especially for humans who are searching the web as no one wants to take a chance on a shady business. If negative search engine signaling seems to be in play, we'll give you all the details - and also our best recommendations on how to deal with it in the most cost-effective way.

Search Engine Manual Penalties - Would you believe it? We have found many of our clients sites were actually operating under a manual penalty by Google and were not even aware of it!

Another thing we often find is websites that have lots of junk/spammy sites that are linking back to them. This might be the result of relying on bargain-basement or "miracle" solutions that make up a large part of the shady part of the SEO world.

As a part of our comprehensive consulting, we'll let you know if you are under a manual penalty, or have been the victim of bad SEO - and help you understand how that hurts your site rankings and how to fix those problems.

Backlink Portfolio Recommendations - Yes, backlinks are important to any site. When any site links back to yours, Google takes note. Among other factors, they consider it as a "vote" in favor of your site. If the link comes from a great site, that site's built-in, earned trust and reputation can positively impact your site's ranking. Conversely, if a low-quality site links back to you that brings you no value at all, as search engines simply ignore them.

So a major aspect of your action plan will be to analyze the current crop of sites that are linking back to yours (in the SEO world these are called "referring domains"). Sometimes we can determine that your competitors are outranking you because they have more and/or higher-quality sites linking to them than you have to your site. Again, we'll put everything under our SEO microscope and let you know what is going on, and how to improve your backlink situation.