You type in a phrase, word, question or other information into the search area in your web browser, and results (Search Engine Results Pages or SERPs for short) are returned for you to view. Links to various web pages are displayed for you to investigate.
Basic to the operation of any search engine (the backend code or processing logic used by search engines like Bing, Google, etc.) are three basic tasks:
The primary way that search engines find new content is by examining existing web pages that it already knows about for links to pages that it does not know about.
But an important way to "help" search engines understand what your web content deals with is to make sure that key words and concepts are referred to in the wording of that page.
While it's relative importance as a ranking factor has significantly changed (see below), the use of keywords in your page content can still be helpful as long as it is done properly.
"Keyword Density" is just a simple bit of math, nothing more. It is very easy to compute:
The notion of keyword density has been around in SEO forever, and is still a concern for many SEOers as they believe that if target keywords are used frequently in their content it will rank better.
Which brings us to the heart of the matter: Is KW density still a "thing" in SEO? Does it even really matter? Like many things in the world of SEO, it depends…
If you are thinking in terms of clarifying the intent of your content, keyword density may help search engines to better pigeonhole what your web page is all about.
But if you are still thinking about KW density in terms of influencing rankings in the SERPs, you are just wasting your time:
Using our Keyword Density Tool will give you a basic handle of your web pages keyword use frequency - and it is very easy to use!
Step 1: Input Your Domain Name - Simply type in the domain name of your site:
Step 2: Your Reporting Options and Generating Your Report - Indicate where we should send a link to your downloadable report, check the option box for reporting and fulfill the CAPTCHA:
You then wait for the report to display on your screen:
Note: If you have elected to receive a downloadable report, you will receive an email with a link where you can download your copy to view and retain for your records.
When you look at your results, you will see the page URL you submitted for analysis, along with a list of detected words on the page, and each line in the report shows the specific keyword phrase and its frequency of use, calculated as a percentage of the total page word count.
There is no limit to the number of URLs that you can analyze and of course there is no cost associated with using this tool.
Beware of those who would like to reduce SEO to a set of formulas, or who suggest that SEO is simply about getting the right data from the right tools. That is part of the equation, but SEO is 3/5 science and data analysis and 2/5 "art." It takes good intuition and plenty of industry experience to know how to get a site ranking improved in the most cost-effective way.
Keyword density is, in fact, a small part of what SEO is all about. Don't rely on amateurs or self-promoting "experts" - your website traffic is too valuable to risk on black-hat or out-of-date thinking. At Posirank, SEO is what we do, 24/7 - and we have been doing it since 2013.
Can we help your site to rank better? Yes - so take a minute to go over to our contact us area and get the process started. It costs you nothing to have a conversation, but you've got to make the first move. Contact us now!