SEO for Crypto Markets

Other Crypto Marketing Strategies

We believe SEO for crypto and blockchain should be at the heart of any online marketing campaign. And, marketing is just as important for cryptocurrencies and blockchain as it is for any other product or service. Here are a few other marketing channels you should consider when marketing crypto products.

Social Media Marketing

Social media marketing is rising through the ranks these days. It's an effective way to reach people in all sections of your conversion funnel. It allows businesses to branch out and reach different target audiences while building trust among prospects. It also provides insight into consumers' mindsets, giving blockchain and crypto companies the power to further hone their marketing campaigns.

Since previous bans on cryptocurrency marketing via social media sites were recently lifted, businesses are now free to leverage this outlet in their favor. From reaching newcomers to the world of blockchain and cryptocurrency to drawing in seasoned investors and entrepreneurs, social media marketing can make a major difference for your business.

At least 70 percent of Americans are on social media, and numbers are similar in other countries across the globe. Research shows the conversion rate for social media marketing is more than twice that of other marketing channels. On top of all that, social media is among the most cost-effective marketing channels. Social media presence is also a one of the factors in improving cryptocurrency and blockchain SEO.

Email Marketing

Email is also a highly effective crypto and blockchain marketing strategy. It gives companies a way to personalize their marketing efforts based on individual prospects and their specific interests.

Almost three-quarters of consumers now prefer email for communicating with businesses. That number jumps to more than 85% for professionals and B2B marketing emails. Email open rates have nearly doubled over the last few years and click-through rates are on the rise.

Many people believe there's little connection between email marketing and SEO. On the contrary, email marketing campaigns can drive traffic to your website and improve consumer engagement. They can also generate more qualified leads to help create a higher conversion rate. Those are some of the crypto SEO factors search engines pay close attention to.

Email marketing can also alert prospects of upcoming events, such as ICOs and customized blockchain platforms for businesses. Email can be a powerful addition to your crypto SEO arsenal.

Crypto Influencer Marketing

Despite widespread information on cryptos, or perhaps because of it, more than half of Americans don't trust these wholly digital, decentralized forms of currency. That means billions of prospects are out there waiting to be convinced that purchasing cryptocurrencies is a wise investment decision.

Still, simply telling naysayers they should invest in your tokens or blockchain platform isn't going to be enough to sway them. Consumers who have already bought into the general concept have numerous options to choose from, so convincing them yours is the best is going to take a lot more than standard advertising tactics. No matter what type of information and statistics you give them to consider, they're still going to be leery.

Having said that, a recent survey indicated that more than 90% of consumers trust influencers. Creating a connection between your company and the right influencers can help improve your crypto SEO in many ways. It'll boost your visibility, build trust among consumers, and gain more positive attention for your brand.

Crypto and Blockchain Content Marketing

Content marketing is one of the most important aspects of search engine optimization. Posting crypto content on your website, social media sites, and other outlets is the perfect way to use all the relevant keywords that cause your company to appear in people's online searches. Making a habit of posting new content also keeps your site fresh and relevant in the eyes of consumers and search engines.

Your on-site content serves to boost your online visibility. This includes the individual web pages that highlight your products and services. Your blog posts that provide helpful information for visitors are essential, too. They only make up part of the picture, though.

Keep in mind, the more content you post outside your website and social media outlets, the more credible you'll appear to consumers. Search engines take notice of content that connects you to other relevant and trustworthy sources as well. Then, they'll make your content visible to more prospects. More visitors equate to higher rankings, and the cycle goes on.