These days, most business owners have at least heard of search engine optimization (SEO). It's the process by which a website is altered to make it look more appealing to search engines like Google, and it involves engaging in industry best practices like keyword research, link building, and changes to the site's structure, among other things.
Even business owners who are familiar with SEO and its basic concepts rarely understand how much it can contribute to the essential processes of gathering leads and facilitating growth. Many assume that just having a great website that tells consumers what they need to know about the company's products or services is enough when really, that's simply not the case.
SEO is arguably as important as web design when it comes to attracting traffic and converting leads into loyal customers. It's what improves a site's ranking factors so that it can reach the top of the search engine results pages (SERPs) for essential keywords.
Given that the top three search results reliably get over half of the click-throughs on Google, it's not an exaggeration to say that a solid and successful SEO strategy can double the amount of traffic to a page. Working with a top-rated El Paso SEO company is the fastest and most effective way to develop an effective strategy.
There are a lot of SEO agencies offering their services to El Paso companies. However, not all of them are created equal. Finding a team of SEO experts to help with a new campaign doesn't have to be like taking a shot in the dark, though. There are many factors that differentiate an excellent SEO company from one that's just good enough. Look for an agency that:
Full-scale SEO management requires a wide array of skills, which is why it makes more sense to outsource this crucial aspect of online reputation building to a dedicated team instead of hiring one in-house SEO professional. Look for a company that offers, at a minimum:
Some agencies also offer additional, non-SEO services such as pay-per-click (PPC) ad management and online reputation management. Those kinds of add-on services can be viewed as the icing on the cake, though. They shouldn't form the bulk of a company's service provisions.
It can take quite some time for even the most effective SEO strategy to boost a page up to the number one spot on Google. However, there are other key performance indicators (KPIs) that can give both SEO experts and their customers an idea of how a campaign is panning out much earlier on in the process. Find an SEO firm that will put in the work to clearly communicate how the campaign is going and provide measurable results, not one that leaves customers in the dark.
A business owner who has specialized experience running used sports equipment stores wouldn't necessarily be able to start up a new restaurant. The two industries are built on different foundations, and success within them requires disparate skill sets. SEO services can be the same way. While finding an agency that has niche experience is more important for business owners working in highly-regulated legal, financial, or healthcare-related fields, it can be helpful for any company.
Local SEO is similar to global practices in most ways, but there are a few key differences, and they go beyond using geographically specific keywords. An effective local SEO strategy requires setting up and curating a Google My Business account, increasing presence on local listing sites, and focusing on local pack results. Make sure the SEO company has someone on the team who excels at those tasks.
These days, the competition is fierce in just about every industry. Huge multinational corporations and established franchises have full in-house SEO teams at their disposal to help with creating new campaigns and managing existing ones. It can be very difficult for smaller businesses to keep up.
The right SEO agency will be able to provide measurable results for companies of all sizes. It may take using a different set of techniques, such as combining local SEO with highly targeted long tail keywords, to start boosting a site's visibility, but a solid partner will have all the skills required to help any company succeed.
It's common for small business owners and traditionalists who don't yet understand the importance of establishing a strong online presence to have low budgets. That doesn't mean there's no way for them to succeed, though. A top-tier SEO company will offer effective packages and options at all price points.
The best part about SEO is that it provides an excellent return on investment. As a strategy begins to take effect, draw in new leads, and convert them into loyal customers, businesses will have more money in the budget to spend on digital marketing, SEO, and online reputation development. In other words, starting on a low budget doesn't have to mean never getting ahead in the SERPs.
While it's fine to start out with a low SEO budget, it's always worth spending a little money to work with professionals. It takes SEO experts years to hone their skills, and to make matters even more complicated, Google and other search engines are constantly making changes to the algorithms targeted by SEO strategies. Business owners are better off focusing on other aspects of running their companies and leaving optimization to the professionals.
It doesn't matter whether you're a small business owner working on a budget or represent a well-established, enterprise-level company. PosiRank has experience working with customers of all sizes from a wide variety of industries. We can help you, too. Reach out to schedule a free consultation.