Excellent Results With a Lower Budget

Plan of Attack

A major task was to clean up the site itself: it was necessary to delete huge numbers of site pages as well as blog posts, that were mostly duplicates of other pages and added no real value. The only pages retained were those that were actually performing well and bringing in traffic. Retained pages still needed work - fleshing out thin content, adding headlines and images, fixing grammatical/spelling errors.

Deleting this many pages created its own problem - a multitude of 4xx errors because there were a number of hidden internal links - even some cloaking! Broken links were discovered everywhere - and internal links were not being used strategically or in a way that would feel natural to a user and actually invite clicks - they were haphazardly placed everywhere without much thought for WHY it might/might not go there. (The big take-away here: DON'T trust your SEO to people who are not skilled - they can wreck your website!)

Due to the on-site issues, this site was also very slow loading (in excess of 8 seconds) - now it is significantly faster (currently around 3 seconds and improving).

For this client we used a combination of guest posting orders to gain backlinks as well as ordering some content to replace low-value/thin content pages. The following tabulation details the orders placed for this client, month-to-month, as well as the total cost (costs reflect pricing in place at the time orders were placed; current pricing may be different).