Niche: Personal Insurance
Our clients typically see a 10-20% average increase in Google organic search engine traffic each quarter
compared to the previous quarter. However, it’s not uncommon to see increases as high as 50-100% in a
These increases are possible when the site owner makes the recommended on-site changes and content
improvements, in combination with the monthly SEO promotions we are setting up for them. However,
not all client sites have on-site issues. This makes them “link ready” – we can proceed to acquire
backlinks for the site as no further on-site work is necessary.
The following case study showcases the increases received for one of our agency clients, whose client is
in the insurance niche, a very competitive industry indeed.
One key takeaway from this case study is to emphasize the value of consistent, regular link building
a realistic budget and recurring orders, promoting a variety of URL’s and using a variety of link
At PosiRank we have experience promoting a wide range of industries, most of which are in very
competitive industries such as real estate, health, medical, fitness, engineering, auto (e.g.
and much more.
This case study showcases what’s possible with a consistent, regular SEO strategy in a niche that is
competitive. This client has a budget which usually fluctuates in the $1,000.00/month range (although
recently they have increased it), which allows us to promote a higher number of URL’s with a lot more
firepower than usual. Generally, the higher the budget, the faster we can achieve results in Google
This agency sought out PosiRank for reasons that are typical when servicing sites in this niche:
- To find high-quality links that did not come from a PBN (Private Blog Network).
- To find a service that would handle the writing of content and do the legwork of sourcing sites
to post on.
When this agency first came to Posirank, they had several objectives that needed to be met:
- To increase their client sites SERPS rank to drive (ultimately) more leads to their client via the
traffic increase that increased ranking exposure normally brings.
To increase the Domain Authority (DA) and Page Authority (PA) of their client site grow due to
the links that were built through PosiRank. To this end, the agency monitored DA and PA
changes very closely.
We discussed “low-hanging fruit” and did a basic gap analysis in our initial strategy sessions. However,
they didn't follow these lines of thought. Instead, they just stayed consistent with their ordering from
month to month. We provide more information on what orders were placed in the information below.
- There was a pretty quick increase (within two months of their first link orders going out)
increase of DA (up 1 point) and PA (2 points overall). This was an early indication that the search
engines were viewing this strategy (and evaluating it) positively.
- Within 3 months, there was detected a SERP’s position change from the 4th page to the 3rd page
– a very significant jump given the competitiveness of this niche.
- Secondary blogs being used by this client started to rank for the same keyword and the PA
jumped 5 points and the DA increased by 3 points, again a great result given the competition
level in this industry.
- Since the increase in DA and PA was noted, there have been a significant number of incoming
leads oriented around the targeted keyword. As this client is selling a service that is very high
cost, the increase in inbound leads is financially significant.
This client optimizes every page (on-page) for the keywords they are targeting. After the on-page
optimization is complete, they focus primarily on link building activity to drive traffic to the page
increase its rank on Google. They used the following products and services to promote this client’s
- High Quality Guest Posting via Manual Blog Outreach: This is our main powerhouse
Guest posts are an excellent foundational source of quality links. For this specific client, these
links would be considered 3rd in line in terms of power, behind our Max Power and Platinum link
products detailed below. We acquire niche-relevant backlinks on real websites which rank in
Google. We only approach established sites. This means that not only do these publications add
substantial link power to a customers link profile, but in a lot of cases each posting can become
a long-term source of traffic in and of itself. This is one of the most affordable and beneficial
options you can have for legit white hat links that have been done through true outreach and
hard-earned relationships. On this website, we consistently built links to the most important
pages that, in turn, funneled the maximum link equity to all the sub-pages. This is one of the
main ways to build consistent authority to websites.
Max Power Platinum Links – DA 70+: These are the second most powerful link product
by Posirank, each link having a Domain Authority of at least 70, in many cases higher. These are
real, powerful websites which allow us to build a link to them for each of our clients. Through
our industry connections, we’re able to negotiate placements onto mainstream powerhouses
such as Reuters.com and Marketwatch.com. With this product, we promoted the most
important URLs for the client, ensuring that the Max Power link being created funneled the
maximum link equity to all the most important sub-pages.
Platinum Select Links: These are like our Max Power, but the next step down. These
powerful placements on sites with a DA of 50-69, ensuring that placement provides plenty of
authority to the client site. On this site, we promoted the most important pages using the
Platinum Select links to ensure the maximum amount of link equity funneled through the site.