A Year Long Study in the Dental Niche
A 300% increase in traffic in a very specialized niche
Small Market Case Study
This case study is about one of our clients that is a leading provider in orthodontic lab technology. With such a hyper specific market there was not a high volume of searches for the services they provide, but each search is highly targeted. In this case study, we'll jump into their budget, their campaigns and, of course, details of their 300%+ traffic increase!
How many months did you use PosiRank for before seeing initial positive results?
We saw very little improvement the first couple months, it really wasn't until month 4 or 5 we started to see some real positive results
How much did traffic, rankings, sales increase by?
You can use the screenshots, but clearly from the pictures (below) our traffic and rankings increased. It's hard to pinpoint exactly why sales may increase, whether it's due to season or referral or organic search, but I can confidently say that more people signed up for our services and selected that the way they heard of us was through an organic google search than when we didn't use PosiRank.
Approximately how much of your focus is placed on links vs onsite (both with Posirank and other SEO activities?)
We don't do a lot of SEO promotion beyond PosiRank yet we still rank pretty high on many of our keywords. We are a leader in our specific industry, and I think due to our years of experience and reputation already have a good market share. PosiRank has helped us reach customers that previously weren't possible
Products & Services Used
Specific campaigns over this 10-month period are as follows:
The Results of The 12 Month SEO Promotion
(Excluding April, August, December where no promotion was done)
As the following screenshot from Google Analytics shows, this site has seen a massive increase in traffic:
Additionally you can see a massive increase in traffic:
- Ranked Keywords increased, from 108 keywords to 162 keywords.
- traffic increased, from 425 visitors to 1,200 visitors.
February Year One
February Following Year
The keys to the success of this SEO campaign are as follows — and there's (still) no magic bullet:
Clean up on-site, technical issues that are holding your rankings back, publish in-depth, helpful content that targets topics that are actively being searched for in Google, get a consistent flow on quality, incoming links to your content. Above all, consistency is what produced results for this client – and with a budget of just $300/month.
tools and services.
