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Commercial Real Estate Case Study
How One Business Increased Their Traffic 8-Fold for Less Than $500 a Month

Budget: $500/month
Niche: Commercial Real Estate


This case study is about one of our clients that manages a major site in the commercial real estate niche – specifically, operating a portal for those looking to be tenants. In this case study, we’ll jump straight into what the SEO goals of the client were, the campaigns they ran, their budget and of course — details of the 100%+ traffic increase!

What were the issue(s) driving this client to contact Posirank?

This client had recently done a major update to their site and had a lot of on-site changes made. However, their priority was to leverage the SEO impact of their many pages for each of the city/metro areas that they currently list. As they are in the real estate industry, these pages literally run into the thousands – presenting a formidable challenge for any SEO campaign.

What were their goals for SEO as they began work on this project with us?

Their goal was to be highly ranked in Google for businesses who are searching actively for space for their business and/or have a lease currently. They compete with a number of other sites in this niche and were curious about what types of SEO campaigns to utilize to allow them to take advantage of the size of their site and the fact that they update each of their building pages quite often (rate changes, rating, reviews etc..) so they stay current.

What specific campaigns were run for them and what budget levels?

This client has spent a little over $4,000 USD with us – this was over a 9-month period and the average monthly budget was $483. This was very reasonable to the client, especially considering that it was not paid out all at once, but over the course of 9 months. Promotions have mostly included guest posting, backlink boosting, EDU scholarship service, Web 2.0 properties, Local Business Listings, and a press release. Additionally, a full on-site audit and link analysis & disavow was done.

Products & Services Used

Specific campaigns over this 9-month period are as follows:

November 2017
1 x DA30+ Guest Post (500 words) – $199
1 x DA20+ Guest Post (1500 words) – $199
1 x DA10+ Guest Post (500 words) – $99
Total: $497

December 2017
2 x DA40+ Guest Posts – $738
1 x SocialRank with Facebook – $249
8 x High DA BlogPosts (DA28+) (backlink boosting) – $200
2 x DA20+ Guest Posts – $298
1 x Press Release – $149
Total: $1634

January 2018
1 x High PR Squared 15 Links – $99
Total: $99

February 2018
10 Manual High-Quality Social Bookmarks – $25
1 x High PR Squared 15 links – $99
Total: $124

March 2018
Full-Scale, In-Depth On-site Audit (up to 500 pages analyzed) – $199
Total: $199

April 2018
1 x 10 EDU Links – DoFollow (1 Year Scholarship) – $999
1 x Page – $23
Link Analysis and Disavow of up to 100 unique domains – $399
Total: $1421

May 2018
No promotion done
June 2018
1 x 100 Local Business listing Submissions + Cross Check – $170
1 x page – $23
Total: $193

July 2018
2 x Page – $46
1 x Page – $23
5 Web 2.0 Authority Properties (PR5+) + 5K Reinforcement Links (TIER 2) – $119
Total: $188

The Results of The 9 Month SEO Promotion

As the following screenshot from Google Analytics shows, this site has seen a massive increase in traffic:

  • 7-day visitors (as defined by the client) increased 8-fold, from 566 to 4,016.
  • 14-day visitors (as defined by the client) increased by +100%, from 9,278 to 22,126.

The keys to the success of this SEO campaign are as follows — and there’s (still) no magic bullet:

Clean up on-site, technical issues that are holding your rankings back, publish in-depth, helpful content that targets topics that are actively being searched for in Google, get a consistent flow on quality, incoming links to your content. Above all, consistency is what produced results for this client – and with a budget of less than $500/month.

You Can Do The Same, Too.


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