This case study is about one of our clients that manages a major site in the commercial real estate niche – specifically, operating a portal for those looking to be tenants. In this case study, we’ll jump straight into what the SEO goals of the client were, the campaigns they ran, their budget and of course — details of the 100%+ traffic increase!
This client had recently done a major update to their site and had a lot of on-site changes made. However, their priority was to leverage the SEO impact of their many pages for each of the city/metro areas that they currently list. As they are in the real estate industry, these pages literally run into the thousands – presenting a formidable challenge for any SEO campaign.
Their goal was to be highly ranked in Google for businesses who are searching actively for space for their business and/or have a lease currently. They compete with a number of other sites in this niche and were curious about what types of SEO campaigns to utilize to allow them to take advantage of the size of their site and the fact that they update each of their building pages quite often (rate changes, rating, reviews etc..) so they stay current.
This client has spent a little over $4,000 USD with us – this was over a 9-month period and the average monthly budget was $483. This was very reasonable to the client, especially considering that it was not paid out all at once, but over the course of 9 months. Promotions have mostly included guest posting, backlink boosting, EDU scholarship service, Web 2.0 properties, Local Business Listings, and a press release. Additionally, a full on-site audit and link analysis & disavow was done.
Specific campaigns over this 9-month period are as follows:
As the following screenshot from Google Analytics shows, this site has seen a massive increase in traffic:
The keys to the success of this SEO campaign are as follows — and there’s (still) no magic bullet:
Clean up on-site, technical issues that are holding your rankings back, publish in-depth, helpful content that targets topics that are actively being searched for in Google, get a consistent flow on quality, incoming links to your content. Above all, consistency is what produced results for this client – and with a budget of less than $500/month.
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