Things to Know About SEO May 5, 2021

Things to Know About SEO May 5, 2021

Google Product Review Update

Last Updated on March 21, 2022 by

Google Product Review Update

Many product review sites have seen big changes in rankings since April 8th when this major update rolled out.  It’s no surprise either.  Many review sites are nothing more than lightly veiled “thin” affiliate sites re-writing reviews published elsewhere.  But there are other types of review sites feeling this one too. Have you ever seen a site that utilizes the reviews of its readers to rate a product or service?

Here’s an example – and more importantly a very interesting reply from Google’s John Mueller:

Ouch, John.  That one hurt!

His message is clear though.  The user-generated review sites could be at the end of their road.  Or at least in the form the site above takes.

Google has made a few comments regarding this product review update as well.  For now, this update is US based only, not international.  This is expected to change soon though.  John Mueller has mentioned that this update will not only demote some sites but also improve other’s rankings.  This is all fairly par for the course.

Core Web Vitals Change

In perhaps what may be a bit of good news for some SEOs out there – Google has announced a postponement of the CWVs ranking signal. Originally slated for a May 2021 rollout this has now been changed to a “gradual rollout starting mid-June 2021.”  Here’s their blog post on the change, new tools, and reports.

So, if you haven’t taken the time to start addressing your core web vitals, now is the time.  If you’re new to the concept or need help testing here is Google’s documentation on using their report within Search Console –

Alternatively, you can use to take a quick peak at those vitals as well. If you’re not a fan of Google’s documentation and you need a little more insight on the topic you can check out our blog post here.


Regular Expressions in Search Console Are a Valuable Addition

In particular, eCommerce sites or sites with poor URL structure may find this feature incredibly helpful.   In the example below, you’ll see that the ecom site has multiple pages indexed for the same product.  Using Regex can help you find opportunities for canonicalizing pages like this.

Regex can also be used for some pretty interesting keyword research/topic research for new content to publish. We’ll share more on that in a future post.


As always we’d love to hear from you.  Feel free to ask questions in the comments below.  Or if you’re an active client you can always reach out to your account strategist for more SEO Q&A or planning.  We’re here to help your campaigns succeed.

Written by
Rob Andrews

Rob Andrews

Since 2007 Rob Andrews has worked in the SEO and Content Marketing fields and is an established writer and trusted provider of thought-leadership for hundreds of SEO, advertising and marketing agencies worldwide. Read More

Want A FREE SEO Strategy Session?

Book a call with a specialist today to begin dominating your SEO.

Click Here To Book You Call