It’s that time of year again. Time for everyone to say what they believe will happen during the coming year in the Search Engine Optimization realm. So what will Google do in 2019? While we can’t be sure with 100% accuracy, we have had...
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Expanding on our Ultimate Guide to Google’s Search Quality Guidelines, Part 3 goes even deeper into E-A-T (Expertise, Authoritativeness and Trustworthiness) and how it relates to low quality pages. As we’re working on digital marketing...
Webinars – eBooks – apps – software tools – it seems like the online world is going crazy promoting digital products. With the availability of platforms for the sale and distribution of these products, this has opened up new...
Local SEO is no simple task. Maximizing exposure of a local business to its potential market means consistently adding valuable content, managing social media, keeping up with reviews, and much more. In addition to all the above, building backlinks...
In our continuing series on ecomm SEO (see here for the first installment if you have missed it), last time we covered issues specific to optimization of images and getting your product page detail fine-tuned. In today’s installment, are going...
Earlier this month, Google’s Danny Sullivan confirmed that a new Google broad core algorithm update was rolled out. In case you missed it, here’s his announcement: What is a Broad Core Algorithm Update? This update is not the first referred to by...
The first post in our Ultimate Guide to Google’s Search Quality Guidelines covered the basics of the Search Quality Guidelines. In Part 2, Dustin and I are taking a deep dive into the methods you can use to establish Expertise...
Q&A Content Works Best Wherever It Suits Your Goals Don’t stress over the idea that your Q&A content exists at the bottom of a topical page VS one long Q&A page. If your goal is user experience the bottom of the page may work best...
This is the first post in a series that will examine and make the most important aspects of Google’s new Search Quality Guidelines easy to understand. When my co-author, Katie Byrd, and I set out to create our ultimate guide, the first...
