Local SEO Services: An Overview

This article serves as the first installment of what will be an ongoing series on local SEO (search engine optimization) marketing. My objective with this series will be to shine a light on the most important aspects of SEO marketing for local businesses. While this series will be aimed primarily at marketing agencies who provide SEO services to local businesses, my hope is that business owners will also find this series both informative and actionable.

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Google Webmaster Hangouts 10-6-2017

Top Stories Ranking Is Algorithmic

Have you seen a drop in your top stories search engine traffic?  The first step is to confirm that there are no technical issues holding you back.  However, it may just be the case that Google’s quality algorithm has begun to see your site differently.  Issues like number of ads above the fold can impact this.  John Mueller warns that just because your site has ranked well for a long time doesn’t mean that it always will.

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Google Webmaster Hangouts 10-3-2017

This hangout has a very dominant line of questions.  Mobile.  It seems that’s all that SEOs want to know about these days (with good reason).  Below you’ll find questions that came in rapid succession.  These were chosen because they contained great answers but also had underlying truths behind them.

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Google Webmaster Hangouts 9-22-2017

3 Things To Consider to Get Your Review Markup in the SERPs

First things first.  Your review markup has to be technically correct for Google to read it.  You can check this with their testing tools.  Second, you’ll need to be sure you’re in compliance with Google’s policies.  This means that your review content correctly reflects the primary content of the page.  Lastly, the quality of the page needs to be high.  Google wants to know that they can “trust” the page this markup is found on (and the site as a whole).

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Google Webmaster Hangouts 9-19-17 Recap

Free SSL Certificates and Expensive Certificates Are Viewed The Same By Google

There’s no need to purchase pricey SSL certificates to get a ranking boost.  As long as your certificate is valid and not “self signed” your site is good to go.

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Google Webmaster Hangouts 9-8-2017

Ranking Fluctuations For Plural Versions of Keywords Is Normal

While you may have solid first page rankings for phrase or two it’s possible the plural version may not be as solidified.  This is also true when targeting the plural vs the singular.  Google will sometimes look at variations of a keyword as a separate word all together.  If your rankings fluctuate for these variations it simply means that the algo is “unsure” your page is the best option to show to users.  Adding content to that page may be the best way to improve this.

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