April 17, 2018
April 10, 2018
In our first two articles in this series on ecomm SEO, we considered some introductory matters, and talked about the importance of your website authority and trustworthiness as an overall ranking signal. Today, we continue and deepen our thinking about your customer base.
April 3, 2018
April 2, 2018
The March 23rd Shake Up Was Not Related to The Mobile First Index Rollout
John confirmed that to the best of his knowledge this was not the case. He said that the most recent “batch” of sites were switched over as of their blog post on March 26th.
March 14, 2018
Major Design / Page Changes Can Take Google Many Months to Re-Evaluate & Rank
If you make significant design changes or remove many pages you should expect Google to take a long time to re-evaluate the site. Google needs to re-calculate all of the signals pointing to your site as well as your content.
March 13, 2018
Last time, we introduced some of the topics that we were going to cover in this latest series on ecommerce SEO (SEO considerations vis-a-vis ecommerce sites), as well as stressed the importance of really knowing your audience. In this second article, we are going to consider specifically the importance of reputation.
March 6, 2018
According to some recent research compiled by PowerReviews with Northwestern University, 82% of shoppers “…specifically seek out negative reviews” of a business.
March 1, 2018
Hidden Content Will Be Given Full Weight in Mobile-First Index
Hiding content for user experience purposes on a mobile site is common practice. Google will honor this content and give it full weight. However, what’s to stop people from abusing this? John Mueller says that they have algorithms to detect this issue and they will ignore it. It’s not a “new” issue. Sites that doe this accidentally won’t be harmed by it and sites that do this intentionally won’t see benefits.
February 27, 2018
With this Posirank blog post, we are beginning our next extended series – on what, for many, has become the Holy Grail of SEO — SEO for eCommerce sites (which we’ll abbreviate to ecomm in this series).
February 23, 2018
In this next installment of our ongoing series on Local SEO, we take a closer look at the Google 3 Pack, its importance to local businesses, and how you can get your (or your client’s) business listed in the 3 pack.