May 4, 2018
New Content Will Fluctuate in Rankings
A hangouts member mentioned that they had published a new piece of content that ranked very quickly. Then a day or two later it had completely disappeared. While John notes that this may be a bit of an “extreme” case that it’s still “completely normal.” You should expect to see these kinds of ranking fluctuations. This is particularly common with newly published content. Google makes what amounts to a “guesstimate” of where that content should rank. Sometimes this guesstimate is dramatically incorrect, sometimes just a bit.