Google Webmaster Hangouts 8-21-2018

Q&A Content Works Best Wherever It Suits Your Goals

Don’t stress over the idea that your Q&A content exists at the bottom of a topical page VS one long Q&A page.  If your goal is user experience the bottom of the page may work best.  However, if your goal is to test for featured snippet rankings a single page may work better.  Make your goals the primary directive (with user experience in mind, of course)

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The Ultimate Guide to Google’s Search Quality Guidelines (Part 1)

This is the first post in a series that will examine and make the most important aspects of Google’s new Search Quality Guidelines easy to understand.  When my co-author, Katie Byrd, and I set out to create our ultimate guide, the first question we asked was “what’s the point?” Everyone (and their brother!) has rehashed the instructions Google provides to their search quality evaluators.

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Local SEO Checklist – A 10 Point Plan for New or Existing Websites (Part 2 of 2)

Today we present Part 2 of our Local SEO checklist, which will help you optimize your local business site to help improve your visibility in Google, increase your search engine rankings, and generate more visitors. Be sure to check out Part 1, where you can read about the importance of on-site SEO and where you will find the first 5 points of our 10 point checklist.

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Reputation Management In 2018: Managing Your Online Reputation Isn’t Easy

With this post, we introduce a new writer to the Posirank.com blog – Joseph Bradford. Joe is one of our “aces in the hole,” so-to-speak, and is our in-house, staff go-to guy who exclusively handles all of our incoming reputation management service orders. In this post, he speaks directly from his area of expertise in RM in a very understandable way. If you manage sites for others or just your own site, you need to stay on top of your (or your clients) online reputation. . . . Rob Andrews, VP Operations, Posirank.com.

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Google Webmaster Hangouts 6-26-2018

No Plan to Utilize the Indexing API Outside of Job Postings – For Now

The indexing API works specifically with Jobs schema markup.  Job postings change rapidly. Large jobs sites will now have much more accurate results in the search index because of this new tech. As of right now there is no plans for this new API to be used outside of the jobs market.

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How to Respond to Negative Reviews on Google & the Importance of Google Reviews

Introduction

As readers of my ongoing series about local SEO already know, obtaining Google reviews from customers has always been a worthwhile endeavor for businesses. These days, getting reviews and managing them are more important than ever. But what happens when you inevitably get a negative review? Does your business know how to respond to negative reviews on Google? If not, have no fear…read on to learn how to respond to negative reviews and improve your business’s reputation in the process.

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Local SEO for Multiple Locations: How to Optimize and Avoid Duplicate Content

If you have (or your client has) a local business with multiple locations, how can you effectively optimize your online presence without suffering duplicate content penalties? This article will clear up any confusion you may have about local SEO for multiple locations, and will offer some simple, concrete strategies to get you started in the right direction.

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