December 14, 2018
October 16, 2018
Expanding on our Ultimate Guide to Google’s Search Quality Guidelines, Part 3 goes even deeper into E-A-T (Expertise, Authoritativeness and Trustworthiness) and how it relates to low quality pages.
October 9, 2018
Webinars – eBooks – apps – software tools – it seems like the online world is going crazy promoting digital products. With the availability of platforms for the sale and distribution of these products, this has opened up new opportunities for many – perhaps you are also one of those people who want to be successful in selling digital products online.
September 26, 2018
Local SEO is no simple task. Maximizing exposure of a local business to its potential market means consistently adding valuable content, managing social media, keeping up with reviews, and much more.
September 18, 2018
In our continuing series on ecomm SEO (see here for the first installment if you have missed it), last time we covered issues specific to optimization of images and getting your product page detail fine-tuned.
September 14, 2018
Ads Above The Fold Could Cause Negative Ranking Impact
If your website design utilizes whitespace above the fold (that pushes down your content) you will not be penalized by Google. The biggest issues to look out for above the fold are aggressive advertisements. This causes a UX issue that leads the visitor to believe the content they were looking for is not on the page.
September 4, 2018
Earlier this month, Google’s Danny Sullivan confirmed that a new Google broad core algorithm update was rolled out.
August 30, 2018
The first post in our Ultimate Guide to Google’s Search Quality Guidelines covered the basics of the Search Quality Guidelines. In Part 2, Dustin and I are taking a deep dive into the methods you can use to establish Expertise, Authoritativeness and Trustworthiness (E-A-T) in your main content.
August 27, 2018
Q&A Content Works Best Wherever It Suits Your Goals
Don’t stress over the idea that your Q&A content exists at the bottom of a topical page VS one long Q&A page. If your goal is user experience the bottom of the page may work best. However, if your goal is to test for featured snippet rankings a single page may work better. Make your goals the primary directive (with user experience in mind, of course)
August 16, 2018
This is the first post in a series that will examine and make the most important aspects of Google’s new Search Quality Guidelines easy to understand. When my co-author, Katie Byrd, and I set out to create our ultimate guide, the first question we asked was “what’s the point?” Everyone (and their brother!) has rehashed the instructions Google provides to their search quality evaluators.