Google Webmaster Hangouts 3-27-2018

The March 23rd Shake Up Was Not Related to The Mobile First Index Rollout

John confirmed that to the best of his knowledge this was not the case.  He said that the most recent “batch” of sites were switched over as of their blog post on March 26th.

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Google Webmaster Hangouts 3-9-2018

Major Design / Page Changes Can Take Google Many Months to Re-Evaluate & Rank

If you make significant design changes or remove many pages you should expect Google to take a long time to re-evaluate the site.  Google needs to re-calculate all of the signals pointing to your site as well as your content.

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Google Webmaster Hangouts 2-23-2018

Hidden Content Will Be Given Full Weight in Mobile-First Index

Hiding content for user experience purposes on a mobile site is common practice.  Google will honor this content and give it full weight.  However, what’s to stop people from abusing this?  John Mueller says that they have algorithms to detect this issue and they will ignore it.  It’s not a “new” issue.  Sites that doe this accidentally won’t be harmed by it and sites that do this intentionally won’t see benefits.

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