About: Paul

Paul Ceppaglia

Paul has over a decade experience in the world of online marketing. Prior to joining PosiRank, Paul utilized his SEO expertise to help offline companies grow their businesses online.

Additionally, he was both SEO specialist and eCommerce Manager for a multi-million-dollar eCommerce company. In this role, Paul’s focus on conversion rate optimization helped grow the company’s revenue, customer retention, and lifetime customer value.

Paul also spent over a decade serving as a network and systems administrator before shifting to marketing. This IT background has served him well, and allows him to bridge the gap between marketing goals and technical implementations of strategic projects.

In addition to writing about the ever-changing landscape of SEO, Paul also assists PosiRank customers with in-depth technical site audits, keyword research, and on-page optimization.

When Paul isn’t helping PosiRank’s customers, he can be found performing onstage, teaching audio production, or spending time with his family.

Posts by Paul:

Mobile-First Indexing

Mobile-First Indexing
On Monday March 26, Google announced the rollout of Mobile-First Indexing.

Google 3 Pack

In this next installment of our ongoing series on Local SEO, we take a closer look at the Google 3 Pack, its importance to local businesses, and how you can get your (or your client’s) business listed in the 3 pack.

Local SEO for Small Business Saturday
In my previous post, I presented an overview of local SEO services. In this next installment, let’s have a look at Small Business Saturday, and see how a local SEO campaign can contribute to a successful holiday season.

local seo services

This article serves as the first installment of what will be an ongoing series on local SEO (search engine optimization) marketing. My objective with this series will be to shine a light on the most important aspects of SEO marketing for local businesses. While this series will be aimed primarily at marketing agencies who provide SEO services to local businesses, my hope is that business owners will also find this series both informative and actionable.

Earlier this month, Google announced (via the Webmaster Central Blog) that they will be embarking on an extensive redesign of the Search Console. What exactly do they have planned, and why is this important to webmasters? Let’s take a closer look.

Google AdWords Keyword Planner

If you are a regular visitor to the PosiRank blog, you have no doubt read Alex’s SEO Checklist   (and hopefully you’ve actually USED it to take action!).

migrate to httpsFor years now, SEOs have known that utilizing a secure domain for a website can offer many benefits. However, many have been hesitant to move their existing, non-secure sites. This article will take a closer look at HTTPS, the different protocols involved, the SEO implications of migrating to HTTPS, and several things you’ll need to take into consideration when you decide to make the move.

User Experience

Back in the old days of SEO (i.e. mere months ago), SEO was often undertaken without regard for user experience.  However, the world of SEO is ever-changing, and today user experience should have a prominent place in every SEO playbook.

Google Fred Update