About: Katie

Katie Byrd

In her role as a Senior SEO Specialist at PosiRank, Katie brings more than 14 years of hands-on search engine optimization experience to each of her client consultations.

After creating her first website in 2004, Katie spent the next 10 years taking a deep dive into SEO education and implementation. Using her own authority, affiliate and e-commerce websites as a testing ground, she has developed a broad base of digital marketing knowledge, backed up with real life experience.

After taking a few years off to enjoy the fruits of her online marketing efforts, and in addition to running her own websites, Katie is currently consulting with small business and agency owners to create effective online promotional plans (which she loves!).

When she’s not reading about the latest algorithm changes, Katie enjoys gardening, hiking and searching for the best craft cider in Central Pennsylvania.

Posts by Katie:

Ultimate Guide to Google Rater Guidelines

Expanding on our Ultimate Guide to Google’s Search Quality Guidelines, Part 3 goes even deeper into E-A-T (Expertise, Authoritativeness and Trustworthiness) and how it relates to low quality pages.

The first post in our Ultimate Guide to Google’s Search Quality Guidelines covered the basics of the Search Quality Guidelines. In Part 2, Dustin and I are taking a deep dive into the methods you can use to establish Expertise, Authoritativeness and Trustworthiness (E-A-T) in your main content.