Posts by Dustin:
GHangouts are back! We had a short intermission but now the recaps have returned. This one was slightly different than most. Instead of just John Mueller fielding the questions, there was a roundtable of SEOs. I’m sure John appreciated some help.
Recaps… we’ve done several of them lately. Though, this one is a bit different. We’re branching out. Yep, that’s right. We’re spreading our recap-wings and covering Rand Fishkin’s talk the the recent INBOUND 2017 conference. The nature of this recap is a bit different than our typical posts. If you found this helpful let us know in the comments!
High Quality Backlinks VS Low Quality Backlinks
John wasn’t willing to spend time on this topic. It’s been covered on many different hangouts and webmaster central blogposts. So in the spirit of saving you some time, here is a quote from a webmaster central blog post on discerning low quality links:
Google Bot Typically Only Uses “Get Requests”
Top Stories Ranking Is Algorithmic
Have you seen a drop in your top stories search engine traffic? The first step is to confirm that there are no technical issues holding you back. However, it may just be the case that Google’s quality algorithm has begun to see your site differently. Issues like number of ads above the fold can impact this. John Mueller warns that just because your site has ranked well for a long time doesn’t mean that it always will.
This hangout has a very dominant line of questions. Mobile. It seems that’s all that SEOs want to know about these days (with good reason). Below you’ll find questions that came in rapid succession. These were chosen because they contained great answers but also had underlying truths behind them.
3 Things To Consider to Get Your Review Markup in the SERPs
First things first. Your review markup has to be technically correct for Google to read it. You can check this with their testing tools. Second, you’ll need to be sure you’re in compliance with Google’s policies. This means that your review content correctly reflects the primary content of the page. Lastly, the quality of the page needs to be high. Google wants to know that they can “trust” the page this markup is found on (and the site as a whole).
Free SSL Certificates and Expensive Certificates Are Viewed The Same By Google
There’s no need to purchase pricey SSL certificates to get a ranking boost. As long as your certificate is valid and not “self signed” your site is good to go.
Ranking Fluctuations For Plural Versions of Keywords Is Normal
While you may have solid first page rankings for phrase or two it’s possible the plural version may not be as solidified. This is also true when targeting the plural vs the singular. Google will sometimes look at variations of a keyword as a separate word all together. If your rankings fluctuate for these variations it simply means that the algo is “unsure” your page is the best option to show to users. Adding content to that page may be the best way to improve this.
Welcome to another edition of our GW hangouts recap. If you’re unfamiliar with what these posts are all about check out the intro here.