Posts by Dustin:
The March 23rd Shake Up Was Not Related to The Mobile First Index Rollout
John confirmed that to the best of his knowledge this was not the case. He said that the most recent “batch” of sites were switched over as of their blog post on March 26th.
Major Design / Page Changes Can Take Google Many Months to Re-Evaluate & Rank
If you make significant design changes or remove many pages you should expect Google to take a long time to re-evaluate the site. Google needs to re-calculate all of the signals pointing to your site as well as your content.
Hidden Content Will Be Given Full Weight in Mobile-First Index
Hiding content for user experience purposes on a mobile site is common practice. Google will honor this content and give it full weight. However, what’s to stop people from abusing this? John Mueller says that they have algorithms to detect this issue and they will ignore it. It’s not a “new” issue. Sites that doe this accidentally won’t be harmed by it and sites that do this intentionally won’t see benefits.
Google Will Re-Process Your Site on a Per URL Basis
Have you seen a dip in rankings due to a manual penalty? Once you’ve made changes to your site to bring it back into compliance it may take a while to get those rankings back. Google will re-evaluate your site on a per URL basis. If you have a site with many pages this process may take a long time.
Ideally Your Sitemap File Name Should Remain The Same
If you run a site with inventory that changes often you may be creating new sitemap files often (even daily). If you can you should aim to use the same sitemap file name as opposed to one with an appended date. This makes it easier for G to keep up with your changes.
What to do When a Competitor Links to Your Site in Order to Generate URLs that Mimic Your Own URL Patterns
Does that sound crazy or what? Some technically savvy SEOs created thousands of duplicate content pages on this man’s site. It’s a dirty trick that can be hard to handle appropriately. John Mueller says to no-index these URLs through the CMS if possible. If not, using Wildcards in the robots.txt file would be the next best option.
Working With A Partner That Doesn’t Want To Give Up The Canonical For a Landing Page?
This can be tricky. Google will be able to see and index both pages. However, there will be subtle differences despite sharing the same content (for example, personalization factors). Google will take all of this into account and rank the page they feel fits best. Although it may be duplicate content, it will not demote you in rankings. You may just end up not ranking for that content.
As you may have seen Google has increased meta description snippets to 320 characters. This is big news. We’re going to talk about best practices for the new character limits below.
The Algorithm is Similar Between Desktop & Mobile But Not The Same
Google tries to keep ranking factors similar between desktop and mobile. However, on Mobile especially, there are going to be different features shown. For example, if you’re driving around different results will be shown based on location. John did follow this up with the fact that ranking factors for these two are very similar.
Increasing Your Crawl Rate Will Not Necessarily Improve Rankings
By setting this to high doesn’t mean that Google will crawl your site more. It simply means that if they’d like to – they will. Artificially increasing crawl rates will not improve their rankings despite age of the page.