In this third instalment in our series on Voice Search (see here and here for links to the other two), we have now arrived at the point where we are going to consider, in some detail, the process of brainstorming and research tactics. Why Is...
Why Another Pitch For A Site Audit? I can just hear the reactions already: Sigh. Yet another person telling us that we need to do a site audit? Stop already! But allow us, if you will, just a few minutes of your (admittedly) valuable time to make a...
In the first installment in this series on Voice Search, we covered some basic information about what VS search is and the mindset necessary to effectively leverage this evolving technology. For those interested in the possibilities of Voice Search...
In a recent issue of the New York Times (August 25, 2017), Op-Ed Columnist Bret Stephens wrote a piece entitled, “Tips for Aspiring Op-Ed Writers.” This article was written to give some valuable tips to those wishing to write for the NYT...
Welcome friends to this first-in-a-series of informative blog posts on the subject of “voice search.” If you regularly read SEO, marketing or tech blogs, you know that in recent months this subject has become the focus of much writing...
Featured Snippets, sometimes called “Answer Boxes” are a total obsession right now – as these are found at the top of the SERP’s above position 1, they are also referred to as “Position 0,” and they are the best...
For about the last 6 months, I have been repeatedly re-watching a documentary entitled “Becoming Warren Buffet” (2017, HBO Documentary Films). It has the usual footage of his birth and family life, education, etc. What fascinated me...
Dear Friends in the SEO Industry: Over these past many months, I have been privileged to publish, via LinkedIN Pulse, a very well-received series of articles on the subject of “Selling SEO,” as well as a series, just concluded, on...
As most of you are no doubt aware, over the past months the so-called Google Penguin penalty has undergone some significant changes (you can see a summary of all of this at this link). Put very simply, whereas in the past Penguin actively penalized...