About: Rob
Rob Andrews
Posts by Rob:
Making The Case for a Human-Based Comprehensive SEO Site Audit
Why Another Pitch For A Site Audit?
I can just hear the reactions already: Sigh. Yet another person telling us that we need to do a site audit? Stop already! But allow us, if you will, just a few minutes of your (admittedly) valuable time to make a couple of points here.
Voice Search: Foundations & Prerequisites (Second in a Series)
In the first installment in this series on Voice Search, we covered some basic information about what VS search is and the mindset necessary to effectively leverage this evolving technology.
Voice Search: Understanding and Strategic Planning (First in a Series)
Featured Snippets: Are You Already Ranking for Them? Could You Be? How to Find Out (And Make it Happen)
Warren Buffett’s Way: Your Most Important SEO Asset
For about the last 6 months, I have been repeatedly re-watching a documentary entitled “Becoming Warren Buffet” (2017, HBO Documentary Films). It has the usual footage of his birth and family life, education, etc. What fascinated me most, however, was information on his personal work style.
Selling SEO and Content Marketing Guides – FREE PDF’s Now Available
Dear Friends in the SEO Industry:
Why We STILL Recommend Link Disavowals For Our Customers
As most of you are no doubt aware, over the past months the so-called Google Penguin penalty has undergone some significant changes (you can see a summary of all of this at this link). Put very simply, whereas in the past Penguin actively penalized sites with spammy/low-value backlinks, today’s incarnation (which incidentally rolls out updates continuously now) simply devalues the links, so that they will have no ranking value whatsoever.