Google Webmaster Hangouts 12-22-2017

Working With A Partner That Doesn’t Want To Give Up The Canonical For a Landing Page?

This can be tricky.  Google will be able to see and index both pages.  However, there will be subtle differences despite sharing the same content (for example, personalization factors).  Google will take all of this into account and rank the page they feel fits best.  Although it may be duplicate content, it will not demote you in rankings.  You may just end up not ranking for that content.

AMP Pages Should Be Equivalent in Functionality & Content to Your Mobile Site

If your AMP pages don’t show the same content as your mobile site Google may not rank them.  If this is the case they may deem that your AMP pages don’t provide a good user experience vs your mobile site.  If you’re going to take the time to create these pages you should make them virtually the same.  You don’t have to do this for your entire site.  You can create AMP pages on a page by page basis.

WP Themes With a Lot of Functionality Can Slow Your Site Down

WordPress is the most common CMS used in the world.  There are countless themes available to make your site look good too.  Some of them have more functionality than others.  This can sometimes create speed or user experience issues.  It’s ideal to keep your plugins to a minimum in this regard.

However, John Mueller says that most themes will work well for search “out of the box.”  He suggests that plugins will help you optimize just 10% better than the theme alone.

We’ve seen a lot of WordPress sites here at PosiRank.  Heck, WP is our micro-site service CMS of choice.  However, in our experience most folks don’t have highly optimized WP sites.  In fact, WP is well known to create massive amounts of on-site duplicate content.  That’s a big no-no if you don’t want to be hit by the Panda filter.

Yes, You Can Track AMP Traffic in Google Analytics

Don’t know why you can’t see your AMP traffic data in Google analytics?  It’s most likely showing up as referral traffic.   This happens because your AMP site and your domain are technically on different hosts.  There are ways to track this data more specifically however.  John didn’t offer a  specific way to do this.  He simply suggested taking a look at some blog posts on the topic.  For ease of use here are a couple of posts on how to do this.

Google Analytics – Adding AMP to Analytics and another post by AmazeeMetrics

Conclusion

There are a couple of really great tips in this hangout.  First, knowing that you can create AMP pages on a per page basis is big.  Use AMP on your top landing pages and make sure their identical.  That’s a much more effective strategy than just using AMP for every page on your site.

Second, your AMP traffic can and should be setup correctly in Google Analytics.  It’s not incredibly difficult to set this up either.  If you do find it more technical than you’d like, a developer is never far away.

 

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